Our strategy

Strengthening St John Ambulance NSW for safer, more resilient communities.

Our strategy

Strengthening St John Ambulance NSW to build safer, more resilient communities

Trusted Community Impact

We remain focused on our humanitarian mission and the unique role we play in Australian communities. St John NSW is on the frontline of community health and emergency response, and a proud contributor to a safer NSW.

Vision

For the service of humanity

Mission

Lead globally in First Aid and medical responses to healthcare needs

Purpose

A safer and healthier community where everyone is ready to respond to a healthcare crisis

Diagram illustrating community engagement and training in first aid excellence.

A Medical Reserve for NSW

St John has members and infrastructure in local communities across NSW. Together they provide a Medical Reserve capabilty that is ready to deploy during natural disasters and emergencies.

Our volunteers train regularly with their local teams, learning basic first aid skills through to advanced life support. Specialist teams do event command and communications, advanced clinical capability, peer support and logistics.

While providing event medical services at thousands of events a year, members build experience in treating patients under pressue and working together in structured and accountable way.

Our established emergency management structures translate our event medical capabilty into an emergency setting. We understand the importance of working seamlessly with government emergency services. It benefits patients and is most efficient use of resources in the long run. Interoperability with government and clinical best practice guide our investments, standards and protocols.  

We are ready to respond and care for the people of NSW when they need us most.

Sustaining the NSW Medical Reserve 2025–2027

Our 2025-2027 strategy is about creating a sustainable future. Our priority is supporting our growing volunteer force, and our capability to serve NSW as the Medical Reserve.

This will require new ways of operating as a charity; moving from a largely self-funded social trader, to a charity that also has appropriate government funding, and philanthropic and corporate partners.

St John's mission and purpose are relevant to everyone – injury and healthcare crises happen, and people are cut off from regular healthcare during natural disasters. We save lives, improve outcomes for the injured, and provide healthcare during emergencies. Our impact warrants government and direct community support.

We rely on our workforce of skilled volunteers, contractors and staff. They provide the care and training that keep our communities safer, healthier and ready to respond in a healthcare crisis. During 2025-2027, we will strengthen workforce capability, and implement new ways of structuring and deploying our workforce.

Healthcare, community needs and the commercial environment keep evolving. A culture of collaboration and experimentation, will be key to adapting quickly and remaining relevant. Leaders across all parts of our organisation will be championing this shift.
Firat Aid medical assisting an injured person on the ground.

Strategic Imperatives

1. Market Connection and Differentiated Proposition

Create compelling, differentiatiated offerings for government, the community, and commercial customers. Make St John the partner and provider of choice.

2. Aligned and Deployable Workforce

Build a unified, aligned, deployable St John workforce. Have the right capabilties and scale to lead in training, event medical and emergency response.

3. Collaborative, Adaptive,
and Responsive

Create a culture of collaboration, experimentation, proactive engagement and accountability. Successfully adapt to evolving healthcare and market needs.

Learn more about our 2025-2027 Strategy