St John Ambulance Australia has officially launched its new The Unofficial Sponsor campaign – this will be a national campaign but spearheaded by us in St John NSW! You will be seeing this campaign around the Sydney Royal Easter Show this year, across billboards and signage.

This campaign shines a light on the often unseen role St John members play at major events and in communities across the country. While we may not always be the named sponsor, our members are a driving force behind the scene, providing first aid, health services and keeping people safe wherever they may be.

The campaign highlights the reality that wherever large crowds gather, the support of St John is what enable fun to happen. From treating patients to responding rapidly across event sites, this work is essential, even if it’s not always front of mind. It can be expected that after the Easter period, this same slogan will also be used in later iterations with focus around household and workplace safety.

Keep an eye out and spot our brand around the Easter Show and across Sydney. It’s a great moment to see our impact recognised more visibly and to celebrate the vital contribution our people make every day as the ‘unofficial sponsor’ of community safety.